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Jennie Zafft

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Phone(612) 215-1277

Jennie Zafft, CRRP, CMD is the Senior Regional Retail Marketing Manager for CBRE directing property marketing efforts of large format retail and mall properties as part of its growing Retail Practice Group. Ms. Zafft's specialties include marketing, advertising, public relations, tenant relations and communication programs. She was awarded the industry’s highest marketing honor, a Gold U.S. MAXI Award from ICSC, in 2011 and a Silver U.S. MAXI Award in 2018 and 2021.  She was a finalist for the MAXI Awards in 2012, 2019 and 2020.  Jennie previously handled marketing at The Shoppes at Arbor Lakes, Northtown Mall in Blaine and VEE Corporation/Sesame Street Live. 

Jennie's experience is comprehensive with all aspects of asset and property management, including remerchandising, positioning, operations, financial management including budgeting and forecasting, marketing, digital and social media, tourism, and talent management.  She is a problem solver, collaborative, and results driven.  

Jennie believes strongly in being an active leader in the community and has served on numerous boards and committees to several different civic, business and neighborhood groups.  Jennie is an active volunteer for the International Council of Shopping Centers and the Minnesota Shopping Center Association.  

She is a graduate of Saint Mary’s University in Winona, MN and mother to two children, Will and Quinn.